Oxfam Australia - Talking Kev

'Talking Kev' was a light hearted, interactive viral campaign designed to promote Oxfam's climate change campaign during the Copenhagen UN Climate Change negotiations in December 2009.

• Interactivity - Visitors literally put words in Kevin Rudd's mouth by arranging sound bites of the PM by simply dragging and dropping phrases to a timeline.
• Animated Playback - Speeches played back as a humorous animated cartoon of Kevin Rudd, that appeared to be part of a fictitious newspaper called "The Climate Times."
• Viral campaign - To encourage word of mouth promotion visitors could share their animation via email, facebook or twitter. Visitors were able to view and rate each other's creations.
• Banner Campaign -Oversaw the creation of a banner campaign featured on crikey.com.au